Beyond destinations. Beyond expectations.
Sunda Travel is a China-based inbound DMC specializing in private and tailor-made journeys across China, established in 1993.
We believe China is best experienced through thoughtful journeys, local knowledge and genuine human connections.
To become one of the world’s most trusted gateways to China, helping travelers experience the country beyond the usual tourist routes. With decades of local experience, we connect people with China’s landscapes, cultures, heritage and communities — creating journeys that inspire curiosity and lasting memories.
To make every China journey seamless, personal and meaningful. Since 1993, we have combined local expertise with carefully planned itineraries, professional guides and reliable travel services, taking care of the details so our guests can focus on discovering China, their way.
Across China, including major destinations, cultural regions and lesser-known areas.
Private China tours, tailor-made journeys, local experiences and inbound DMC services.
SUNDA begins its journey in China, building a foundation in inbound travel and creating meaningful connections between China and travelers from around the world.
With China opening new horizons, SUNDA expanded its experience and connections, bringing more of the country within reach of international travelers.
From iconic landmarks to lesser-known destinations, our journeys grew deeper, wider and more personal.
Decades of local knowledge came together with a new generation of travelers seeking more authentic ways to experience China.
Today, SUNDA continues to connect travelers with the places, people and stories that make China unforgettable.
China is not one story. It is thousands of landscapes, cultures and everyday moments waiting to be discovered.
Ancient cities, temples and stories that have survived for centuries.
Follow dramatic mountains, rivers and remote landscapes far beyond the familiar China.
Taste, wander and experience the energy of everyday life, from quiet mornings to neon-lit nights.
Discover the traditions, stories and warm encounters that make every journey uniquely human.
Travel deeper, experience more, and discover the China beyond the guidebook.