Beyond destinations. Beyond expectations.
China-based local expertise · Private journeys · Personal support
Sunda Travel is a China-based inbound travel company specializing in private and tailor-made journeys. Established in 1993, we design thoughtfully paced trips for international travelers, combining local expertise, private guides, comfortable transportation and authentic experiences across China.
LIFE AT SUNDA TRAVEL
Meet the people behind our work through team gatherings, professional training, company events and everyday moments at Sunda Travel.
We believe China is best experienced through thoughtful journeys, local knowledge and genuine human connections.
To become one of the world’s most trusted gateways to China, helping travelers experience the country beyond the usual tourist routes. With decades of local experience, we connect people with China’s landscapes, cultures, heritage and communities — creating journeys that inspire curiosity and lasting memories.
To make every China journey seamless, personal and meaningful. Since 1993, we have combined local expertise with carefully planned itineraries, professional guides and reliable travel services, taking care of the details so our guests can focus on discovering China, their way.
REAL TRAVEL MOMENTS
Discover the destinations, cultural encounters and memorable moments that make every journey unique.
OUR JOURNEY
Private China tours, tailor-made journeys, local experiences and inbound DMC services.
WHERE IT ALL BEGAN
SUNDA begins its journey in China, building a foundation in inbound travel and creating meaningful connections between China and travelers from around the world.
GROWING WITH CHINA
With China opening new horizons, SUNDA expanded its experience and connections, bringing more of the country within reach of international travelers.
A WIDER CHINA
From iconic landmarks to lesser-known destinations, our journeys grew deeper, wider and more personal.
NEW HORIZONS
Decades of local knowledge came together with a new generation of travelers seeking more authentic ways to experience China.
STILL EXPLORING
Today, SUNDA continues to connect travelers with the places, people and stories that make China unforgettable.
Travel deeper, experience more, and discover the China beyond the guidebook.
PLAN YOUR CHINA JOURNEY
Tell us your preferred dates, destinations and interests. Our China travel team will use your details to help shape a private journey around you.
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